In today’s world everyone is required to be a Public Relations expert – not as a career, but for their own reputation. Colleagues, potential employers and associates are sure to peruse your online profiles, and their impression of your online reputation can truly affect your life, your career and your personal relationships. While many […]

It seems like everyone and his dog is stressing the importance of having a blog these days; from freelance accountants to multinational corporations to mom and pop hardware stores, entrepreneurs at every level are blogging daily in an effort to get noticed online. But is all of this blogging really necessary? We are here to […]

If you have a brand new website, yet have an empty blog, then you need a place to start. Blogging is a great way to spread your ideas, reach new clients, and provide value to your existing readers. However, as more companies and individuals are starting to blog it’s important to find a way to […]

Ten years ago, nobody really cared about online reviews. People used word of mouth to find out if a product was worth purchasing. Now you go online, type in the product, and can read what thousands of people say about that product. You can see what they have to say about the product or service, […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]