It seems like everyone and his dog is stressing the importance of having a blog these days; from freelance accountants to multinational corporations to mom and pop hardware stores, entrepreneurs at every level are blogging daily in an effort to get noticed online. But is all of this blogging really necessary? We are here to […]

If you have a brand new website, yet have an empty blog, then you need a place to start. Blogging is a great way to spread your ideas, reach new clients, and provide value to your existing readers. However, as more companies and individuals are starting to blog it’s important to find a way to […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]