If you have a brand new website, yet have an empty blog, then you need a place to start. Blogging is a great way to spread your ideas, reach new clients, and provide value to your existing readers. However, as more companies and individuals are starting to blog it’s important to find a way to cut through the noise.
In this post we’re going to show you how you can start a blog on your website that allows you to build a reputation, and will pay off in the long-term.
Define Your Purpose
Why are you blogging in the first place? Before you start outlining your blog strategy you need to decide why you’re actually blogging. Think of this as the core that drives your blogging efforts.
Is there a greater mission you’re going to support? Is there a story that you’re trying to communicate about your brand?
Decide Who You’re Writing To
Who are you writing to? In order to keep your writing on track it can be helpful to create a customer avatar that you’ll direct all of your posts towards. Having this specific person will help to keep your writing actionable.
One of the main goals of your audience should be to build trust. By understanding your customer on a deep level you’ll be able to build trust over the long-term.
Monitor Your Competitors
What are your competitors doing? Take some time to analyze what your competitors are doing and see if you can create anything better. By filling in the gaps in their content you’ll be able to provide value to your customers, and maybe even some of theirs.
Do Your Keyword Research
Keywords help the search engines understand the focus of your content. By doing keyword research you’ll be able to uncover certain keywords that will eventually bring you more traffic.
The keywords you uncover will help to direct your content strategy and give you a focus for your blog.
Decide Upon A Content Schedule
How often will you publish? How often you schedule a blog post will depend upon the depth of your content, and how much promotion you’re doing.
If you’re creating shorter-form content, then you’ll be able to post more regularly. However, if you’re creating blog posts that run into the thousands of words, then you won’t be able to post as often.
Figure Out Promotional Measures
Once you hit publish your job is just getting started. To make the most out of your content you need to figure out where you’re going to promote your content, and how often.
Promoting your content across different social media platforms is a great place to start. This is also a good time to start building relationships with influencers in your niche by sharing their content, commenting on their blogs, and leading with value.
Decide Which Metrics To Track
Companies blog for different reasons, so the metrics that are important to one company may not be important to another. Set goals that matter and are in alignment with the growth of your company.
For instance, are you trying to increase your total number of subscribers? Are you trying to increase your number of social media shares? Or maybe you’re just trying to nurture community and increase your number of comments? When setting goals for your blog make sure you can measure them.