Search Engine Optimization

Search Engine Optimization

If your website is not at the top of Google’s search results, you are losing money. Most internet users go to search engines like Google to find products and services they are interested in buying. Very simply, if they don’t find your business website in their search then they are very unlikely to buy from you, which means you are giving customers to your competition, the owners of the websites they do find on their search.

90% of searchers generally tend to select a website that’s on page one of Google’s search results. To get your business in front of those potential customers you really have to make sure you are on page 1.

 

Why Choose TCS Digital Marketing

If most people use Google to search for your service or products, and 90% of searchers choose a website on page 1 of Google’s search results. It stands to reason that the company you choose to deliver your SEO (Search Engine Optimization) is likely to be one of the most important business decisions you make this year.

At TCS we are one of the most respected Digital Marketing companies online today. We’ve built our reputations on our ability to deliver results consistently. We have built client loyalty to the extent we can be selective when we decide to accept new clients.

Understanding SEO

Google has an algorithm that assesses each website using roughly 200 signals, to decide where a website gets ranked. The problem is, they don’t directly tell anyone what those signals are however as SEO experts we’ve conducted extensive research to be in a position to understand what Google wants to see in a website, and we provide Google those signals as well as making your website user-friendly.

  • Relevancy: You need to show Google what your website is about
  • Authority: Show you are experts and the type of business that offer value
  • Trust: Ensure Google trusts your website
  • Content: Have the right content, in the right quantity on the right pages
  • Call To Action: Ensure your website also converts visitors into sales

Our process

There is no one answer to SEO because every client has different needs. But the process remains the same. We have put in place a process that identifies the needs of our clients, plans a strategy to meet those needs, executes that strategy according to a pre-agreed schedule, and has tools in place to effectively measure the whole process to ensure our clients can be sure the SEO is achieving the targets that have been set.

Step 1: Analysis

We need to look at your website from a technical perspective, as well from a structure and content view. We also need to see how it’s positioned, why and most importantly, who your competitors are and what websites they have.

Step 2: Strategize

There are many different forms of SEO and each is better suited to different needs. We might use one strategy for a website that sells a high-value product or service, whereas another option might be better for a lower priced product or service. We need to create the right strategy for your needs.

Step3: Measure

We use tools to measure changes in positions and performance of your website so you are able to assess the value of our service. We do not hold our clients to fixed contracts so it’s essential we can both deliver and have a system where we can show clear evidence of results.

Step 4: Execute

We created a schedule for each component of the strategy and we work diligently to complete the plan whilst reacting and adjusting to Google and their algorithm changes when they occur.

Contact us today for a free consultation!

If you need any kind of services with respect to internet marketing near me,
contact us and we will be there to help you out!