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10 SEO URL Tips to Avoid the Internet Black Hole
Are your website’s URLs neat and tidy, and do visitors even care? More importantly, goes Google care? The answer is actually a bit convoluted, because saying yes to these questions isn’t the whole story. For starters, the Chrome 68 update is moving toward completion...
Chrome 68 Update: Give Hackers the Middle Finger by July
In July 2018 the Google Chrome 68 update will be released, and your website may be marked as “not secure” if you’re not prepared. Receiving this label could lead to less trust for your business, more manipulated and stolen information, and lower Google search...
How to Get More Leads for Your Business
You need to get in front of your ideal customer at least seven times to make a sale. That means advertising is the only way to go! Specifically, opting for methods that incorporate great search engine optimization (SEO), Pay-per-click (PPC) or paid search ads, display...
3 Ways to Optimize your Business for Voice Searches
In January 2018 Forbes announced that there is a growing interest in using voice search queries. These are searches that are done by using your voice instead of your typing skills and have been popularized by Siri, Microsoft’s Cortana, Google Assistant, Google Home,...
Reputation Management: 3 Steps to Your Best Online Appearance – Part 2
Reputation management is a term that flies around these days, but what does it mean? Is it possible to “manage” what potential customers learn about your business as they poke around online? The answer is a resounding yes! You are able to help your online appearance...
Reputation Management: Where and How to Stand Out Online – Part 1
When potential customers are on the search for a business to meet their needs, they’re confronted with highly revealing information about your business. This information includes reviews of your products or services along with competitor comments about your business....
How to Prevent Your Business from Being Filtered Out of Google’s Local Pack
When you own a local business, your survival depends on people knowing you’re there. That’s why nearly everyone has a website and desires to be more competitive online. But what happens if someone in your town Google’s for your services, but your name doesn’t pop up?...
The Importance of Correct and Consistent Business Listings for Business Owners
Every business owner wants to be found. It’s the reason why many companies would add “A’s” before their name back in the day so when potential customers looked up companies in the directory, they would see their name first under the listing category....
Can you hear me now? You should be listening…
Bill Gates once famously coined the term “content is king” and it’s still true to this day. Customers are hungry, ravenous even, for good, fresh content. Having a social media account without content is like going to your favorite coffee...
Introduction To Ad Retargeting
The internet is both a blessing and a curse when it comes to digital marketing. Alongside the internet, digital marketing has exploded with popularity. With just about everyone on earth connected to the internet and consuming content, the reach...
Social Media Presence: the Good, the Bad and the Ugly – Part 1
Social Media Markers and Reviews So, you’re attempting to improve your website’s ranking in the search engines? An important key you may not be factoring in is how active you remain on social media. A study by Search metrics has revealed that...
What You Need to Know About DIY Reputation Management
In today’s world everyone is required to be a Public Relations expert – not as a career, but for their own reputation. Colleagues, potential employers and associates are sure to peruse your online profiles, and their impression of your online...
What’s the Big Deal About Blogs, Anyway?
It seems like everyone and his dog is stressing the importance of having a blog these days; from freelance accountants to multinational corporations to mom and pop hardware stores, entrepreneurs at every level are blogging daily in an effort to...
How To Start A Blog On Your New Website
If you have a brand new website, yet have an empty blog, then you need a place to start. Blogging is a great way to spread your ideas, reach new clients, and provide value to your existing readers. However, as more companies and individuals are starting to...
Study Shows Businesses NEED Reviews
Ten years ago, nobody really cared about online reviews. People used word of mouth to find out if a product was worth purchasing. Now you go online, type in the product, and can read what thousands of people say about that product. You can see...