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Study Shows Businesses NEED Reviews
Ten years ago, nobody really cared about online reviews. People used word of mouth to find out if a product was worth purchasing. Now you go online, type in the product, and can read what thousands of people say about that product. You can see...
New Survey Shows: Mobile Users Are 61% More Likely To Contact A Business With A Mobile Website
With the latest Google Mobilegeddon update, they’ve made clear the importance of having a mobile website for you to continue to succeed in the online space. However, it’s not just Google that’s hoping on board, mobile users are now illustrating the importance of...
The Aftermath Of Mobilegeddon: What To Do About Google’s Latest Algorithm Update
Last week Google rolled out another algorithm update that affected sites not equipped with mobile compatibility. Days leading up to the update were rife with ideas of which sites were going to be affected, and how widely this update would hurt certain websites. Now...
How To Improve Your Social Media Marketing Efforts This Year
Social media is a topic that gets talked about frequently. If you’re a business owner then you probably already know about the importance of social media and what it can do to evolve your business. A lot of business owners have decided that this year they’re finally...
Is Your Small Business Making Any Of These Website Mistakes?
As a small business you need to have every element of your business working for you. This includes your website. If your website isn't up to speed, of if you're making these common website mistakes you could be missing out on a lot of potential customers, which is...
Why Your Website Sucks If It’s Not Responsive
If you don't have a responsive website you're way behind the times. Even though responsive websites are a relatively new development, things move fast on the internet, and as a result people's expectations of a professional website change often. If you depend on your...
The Real Reason Your Website Isn’t Converting Like It Should
If your website isn't converting new visitors into customers or fans, then your website isn't doing its job. Your website exists to act as a channel for website traffic into new customers. The challenge remains: how do we get people to buy from our websites time and...
Using Customer Psychology To Build A Better Website
If your website isn't converting new visitors to customers then it isn't doing its job. A lot of people think your website is simply a virtual business carb, but this isn't farther from the truth. Your website should actually be seen as a living and breathing...
5 Web Design Trends In 2014
Change is constant – this is true across all industries including web design. With user experience, SEO-friendliness, and site speed more important than ever, seasoned web designers have been on the lookout for techniques that'll enable them to create sites that hit...
A Look At The Most Common Google SERP Features And Their Uses
It's not just Google' algorithm and approved-SEO practices that change by the day. Throw random searches at Google and you'll see that the days of traditional 10 blue-inked links are over. And it's for the better if I may add. Today, Google has over 24 unique SERP...
What You Need to Know About Follow and No Follow Links – The Benefits of Both
It's important to identify the origins of the 'no follow' HTML variable. Come 2005, Google produced the variable rel=nofollow, which directly affected a website's status within Google's PageRank system. PageRank surveys how many inbound links a particular website...
5 Unusual Facts About Lake Tahoe
Lake Tahoe is an impressively large freshwater lake that plunges to depths of 501 meters, making it the second-deepest lake in the states after Oregon's Crater Lake. With a surface area of 495 km2, Lake Tahoe is found in both Nevada and California and features...
David versus Goliath: Small Businesses Fight Back Thanks To Upcoming Softer Google Panda Update
What is Google Panda? First released in February 2011, Google's Panda algorithm implementation and subsequent updates puts a spotlight on content, elevating authoritative sites like Wikipedia or The New York Times and penalizing sites with so-called 'thin' content....
The Death of Keyword Ranking Reports – What To Focus On Now?
SEO (search engine optimization) professionals spend a lot of time looking at keyword ranking reports. These reports measure how high (or low) your website ranks for chosen "keywords". By checking keyword rankings over time, you can understand how your site is...
Web Design Trends: What is Flat Design?
Web design has seen many stylistic and technical developments over the last 20 years: from the early text-based sites of the 1990s, to the responsive mobile-optimized html5 sites of today. Not so many years ago the biggest websites in the world paraded their shaded...