In July 2018 the Google Chrome 68 update will be released, and your website may be marked as “not secure” if you’re not prepared. Receiving this label could lead to less trust for your business, more manipulated and stolen information, and lower Google search rankings. So, let’s make sure you’re ready for the changes to come.
Google has already been testing out their future updates. As of October 2017 (after a year of testing) it found some interesting statistics which goes to show that there’s still a large need secure the internet:
- Up to 32% of Chrome traffic on both Android and Windows is not protected
- Up to 22% of Chrome traffic on both Chrome OS and Mac is not protected
- 19 of the top 100 sites on the web are not protected
Future Chrome 68 Changes
When a customer lands on your website, do they see the following in the url:
- a green padlock
- the letters “HTTPS”
- website address
If these are all visible, then you’re good to go! Your website is safe and ready for Chrome 68 updates. If these are not all visible, then you’ll want to keep reading about the nitty gritty of the upcoming changes.
Also, if you’re not sure or if you have questions about a particular website, you can also do an SSL scan. (The whole SSL thing will be explained shortly, and ironically the link we’ve provided is an example of an unsecure site which will soon have the words “not secure” written before the url.)
How to Avoid the “Not Secure” Label
When you purchased your website, you had the option to purchase an SSL Certificate, and you likely skipped this option. You now need to go back and do this.
“SSL” stands for Secure Sockets Layer. According to Go Daddy it’s “an encryption technology that creates a secure connection between your website’s server and your website visitor’s web browser. This allows for information to be protected during transmission between the two.”
That means any personal information that’s typed into the website, such as your name, address, credit card information, etc., will safely be passed from one website to the next. Without the encryption technology, then it’s easy for a hacker to get their hands on personal data.
Of course, there’s two types of SSL Certificates. The first one is a Standard SSL and the second of is a Wildcard SSL. If you have just one website, then the standard will be good enough, but if you have subdomains then you’ll need the Wildcard option which covers all the extra websites. As a reminder, a regular domain is “www.mydomain.com”, while a subdomain is “www.store.mydomain.com.”
If you’re in the “not secure” boat, then we can help you figure out which SSL you need and get your site up to date.
Benefits of Extra SSL Security
Of course, not all websites are collecting personal information. Your website might only be used to list your services and your contact information, and that’s perfectly ok. But, you still need it to be secure.
Who’s to say that your business is a legitimate business if it hasn’t passed the SSL test. It’s easy to create a fake business, and who knows why someone would want to do that.
However, with that extra layer of security your site visitors know that the business name and information you provided to the public has already been matched against additional documentation which proves you are who you say you are. There’s no better way to create trust! Plus, that trust extends to Google, and then Google knows who you are, then it’s more likely to offer your website on web searches.
We hate to be the bearer of bad news but Google Chrome 68 starts July 2018, and if you’re not prepared then there’s no telling how it will affect your business. It’s easy to get your SSL Certificate, so get in contact and bring your website up to 2018 safety standards.