Social media is a topic that gets talked about frequently. If you’re a business owner then you probably already know about the importance of social media and what it can do to evolve your business. A lot of business owners have decided that this year they’re finally going to take their social media strategies seriously.
I hope this post gives you a slight nudge in the right direction. Social media can be a confusing beast, but with a little background work you’ll have a strategy that gets you more followers and you can feel good about.
The Real Reason Social Media Matters
Social media needs to be thought of as an amplifier for your message. While at the same time being a place to interact and be social. You need to have a steady balance between these two seemingly different extremes. If you’re only blasting your message on a daily basis, then people aren’t going to pay attention. On the other hand, if all you’re doing is having random conversions with people you aren’t going to be expanding your brand’s reach.
Social media is a hard channel to master. But, by simply being active you may start to see some of the following benefits: raising brand awareness and seeing an increase in exposure, finding new business opportunities, uncovering unsolved needs in your target market, sending high rates of traffic to your website and business, and much more.
1. Don’t Be Afraid To Be Social
If you’re not actively engaging on social media then you’re kind of missing the entire social aspect of social media. For starters, this means your strategy needs to involve more than you simply talking about your business. You need to engage and be helpful.
Whenever you login to social media it can be beneficial to always have an attitude of service. Be genuine and give people a real chance to connect.
2. Be Present
If you’re going to be on social media then it needs to be consistent. It can be useful to set aside a certain time every single day where you’ll be logging an hour or so on social media.
You don’t have to spend hours a day on social media as this will be exhausting and drain a lot of your energy. However, there are tools like Buffer, which will help you to schedule posts across your social media accounts and keep you in the loop with updates.
3. Be On The Right Platforms
Where does your audience hang out? If you’re on a social media platform just because a friend told you so then it’s time to rethink your strategy. You shouldn’t stick with a platform just because you’ve been using it for a while.
The right platform for you and your business will be where your target market hangs out. Find out where they are and show up.
4. Create A Plan You Can Execute
It will be hard to execute a social media strategy this year if you don’t have a plan. If you really want to talk your efforts seriously then set aside some time to make a plan, and follow through on that plan. A solid social media strategy will include the following elements:
- The social media platforms worth spending time on
- How often you’ll post to which platforms
- The style of content you’re going to share on each platform
- Which tools you’re going to use to simplify the process
- The process you’ll use to engage and update each platform
An effective social media strategy doesn’t have to be difficult. By following the tips above you’ll be on your way towards growing your social media presence this year.