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Without a good word of mouth for your business, it’s hard to convince potential clients that they should choose you over the other guy. Having testimonials on your webpage can go a long way in creating a bridge of trust between your business and new clients. Either having a dedicated testimonials page, or linking visitors to sites such as google and yelp with reviews for your business can help bring in boatloads of clients.

When people are either very happy or very displeased with a product or service, they are likely to spread word about the business. This is a key reason why you should treat every customer as if they are royalty. You would rather have people spreading good word about you than bad word, right? Generally, customers who have had an average experience with a business won’t take the time to say anything. So, if you have the ability to treat each and every customer as if they are the only customer you have, you should.

Times have changed, when people go to spend money on anything, whether it be big or small, they will look at reviews of what other customers thought of that business. Getting reviews posted to well trafficked websites like google, yelp, yahoo, among others, is crucial now a days. These are the main portals through which customers will view and develop an opinion on your business. Keeping a watchful eye on this can help your business to grow.

So what happens if you try your best, and still have a displeased customer? Say there was a fluke in your normal business practice, and a customer storms out and immediately gets on their smart phone to write a bad review for you. Don’t panic. You can’t please everybody. This is why it’s important to make sure that all your satisfied customers post good reviews, even if you have to ask them to post one yourself, that way one bad review won’t ruin your whole company. The best thing to do when you get a bad review is to really scrutinize it, reply to it and offer a resolution. Determine who was involved with helping that customer, and see how they approached the situation, and how things can be changed in the future. A successful business is one that changes to suit the needs of its customers.

No business will be able to satisfy 100% of its customers, so keep in mind when dealing with reviews for your business, get as many good reviews and testimonials as is possible. Don’t stress too hard over bad reviews, they are imminent. Learn from them and use the feedback to grow your business in the future.

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