As a small business you need to have every element of your business working for you. This includes your website. If your website isn’t up to speed, of if you’re making these common website mistakes you could be missing out on a lot of potential customers, which is something you can’t afford.
In this article we’re going to look at the most common website mistakes that we see small business owners making and what you can do to fix them.
1. Lack Of Understanding
If you don’t have a clear picture of the very people you’re serving with your business you’re going to have a hard time structuring your website towards them. Sure, you can guess based upon what you think they’d want, but it’s much easier to operate with a knowing than simply guessing.
Usually, this lack of understanding occurs when you’re trying to rush to put up your website, where you don’t have time to fully research before you move forward. The best course of action is to do your research first, then cater your website towards your findings.
2. Over complicated Design
Having a flashy website won’t help you bring in new customers, however having an effective website will. Your design should be focused on converting your visitors to customers, and everything else should be discarded.
If your website is too complicated, or too flashy there’s a good chance they’re going to hit the back button.
3. No Site Direction
This is in the same vein as the above point. If people can’t navigate their way around your website, or figure out what to do next they’re not going to stick around.
A lot of websites simply overwhelm their visitors with choices. In order to simplify the experience for your user it’s a good idea to choose one act that you would prefer your visitors take over all the rest.
A clear call to action can also help your visitor build more confidence in your business.
4. Out Of Date Content
If your content or web copy reads like it was written in the 90s, then you know it’s time for an upgrade. Your content must address the latest needs of your customers and represent your business how it stands today.
Out of date content suggests to your visitor that your business is out of date, or you aren’t very innovative. You want your website to be like a mirror to how your business operates today.
5. No Coherence Across Your Website
Once again, if you’re trying to target everyone with your website you’re going to end up targeting no one. Your website will end up an unorganized mess if you try to target every potential that could end up on your website.
Focus on your ideal customer and that’s it. Chances are most people who you’re going to want to work with will share overlap characteristics with this person.
Having a website that works for you shouldn’t cost an arm and a leg, and take forever to produce. By correcting the mistakes above you’ll be on your way towards having a website that works for your business and appeases your customers. If you want the help of a professional consider getting in touch with the Tahoe Creative Solutions Team today.