Last week Google rolled out another algorithm update that affected sites not equipped with mobile compatibility. Days leading up to the update were rife with ideas of which sites were going to be affected, and how widely this update would hurt certain websites.
Now that the dust has settled a bit we can examine the current effects of this update had and what it means for web development and seo moving forward.
This Update And The Future Of Mobile
The mobile search engine market is dominated by Google, in fact they have over 90% of the mobile search market. A large portion of their revenue is generated through the mobile web. So, it would only make sense they’re seeking to create a better mobile web experience for their users.
This algorithm update is the first of its kind, but is definitely leaning towards a mobile first future.
What Does This Update Mean?
Google has been making a slow shift towards mobile for the past couple of years, but with this update they really knock it out of the park. The online world has been on a steady trend towards mobile, but this update acts as a giant push towards going mobile sooner rather than later.
In fact, there really isn’t a later to speak of. If your website isn’t optimized for mobile, then you’re not going to rank as high in the search engines moving forward. This update extends across any kind of website, whether it’s for a small business or a major corporation.
In the long-run it’s definitely worth the cost to make the mobile switch. Not only will you save money by continuing to rank highly in the search engines, but you’ll be ready to handle anymore updates Google continues to roll out in the future.
SEO Moving Forward
Mobile will continue to play a larger role in the rankings space. Below you’ll find some of the most common impacts of this update and what it means for your strategy.
1. Follow The Rules
Google has set the standards for mobile friendliness which you’re expected to follow. You can find a complete list of their guidelines here.
2. It Only Matters If You Receive Mobile Traffic
This update only changes the results that are displayed across mobile devices. This means your desktop results won’t be affected. So, if you aren’t getting any traffic from mobile search, then you won’t see any negative effects on your business. However, this could change with future updates.
3. Go Page-By-Page
This algorithm takes a look at each page individually. So, if you don’t have a budget for an entire site re-design you can start with your pages that get the most mobile traffic.
4. Dynamic Update, It’s Just Getting Started
If your website was penalized with this update you can still recover your rankings by making the necessary mobile-friendly changes. There will also be further iterations of this update as time goes on.
If you’re interested in re-designing your website for this recent mobile algorithm update, then get in touch with our team today.