I ran across this series Google is doing called the Friday 15 Series. Friday 15 will help your business succeed online, in 15 minutes or less. Watch the series by visiting www.gybo.com, and sign up to receive emails on the latest Friday 15 insights and tips as they are released.
This past Friday Google released a video on the importance of online reviews. I suggest all business owners give it a look and take their advice on collecting, managing and responding to local reviews. Local Search Optimization is becoming a bigger part in a site’s seo strategy and getting customer reviews is part of that. The more reviews you have the better you are going to look to Google and that with gain you credibility with them and improve your ranking.