Today I’d like to cover an important website launch for the Tahoe area, especially within the Tahoe ski industry. Tom Wohrman Sports is located in South Lake Tahoe, CA, and provides you with all the necessities to enjoy the winter months in style. He offers all the regular services of a ski shop, as well as custom ski boot fitting for the best ride of your life.
In this article we’re going to cover a little background on Tom Wohrman Sports, some specifics on how its website was built, and how we used local search optimization to help build an audience for the new website and local business.
What makes Tom Wohrman Sports So Unique?
There are a lot of ski shops out there today, especially within the Tahoe area. This can make it hard to stand out and make a name for yourself. Tom Wohrman Sports has managed to distance itself form the competition by providing a custom ski boot fitting service, that extends beyond what most shops offer.
A lot of ski shops overlook the boot fitting process and simply end up doing bottom of the barrel work, which leaves your foot sore and tired at the end of the day. Their boot fitting and shaping process manage to keep the original strength of the shell, while providing you with a custom molder liner that addresses every pressure point in your foot.
Each pair of boots is crafted with the individuals skiing style in mind, along with the unique shape of your foot and lower leg. All of the above provides you with a superior fit that may even enhance your abilities on the mountain. At the very least, it will make your time on the snow more enjoyable.
Besides the boot fitting, Tom Wohrman Sports offers an extremely good deal for board and ski waxing all season long. His ski and board waxing is $5, and will remain at that price throughout the entire season.
What Makes the Website Stand Out?
The overall design for Tom Wohrman Sports really captures the fun feel of his shop, all while capturing his expertise. The site was also built on the Joomla CMS, which makes it very easy to update and remain up to current web standards. The Joomla CMS also makes it easy for the site to retain it’s responsive nature and look good no matter what device it’s displayed on.
How Did We Use Local Search Optimization?
As part of the larger marketing plan to bring in traffic back to the website, we implemented a few local search optimization strategies to help it rank for locally based keywords. We focused the content of the site around various keywords that are most likely to bring in business. For example, the keywords “tahoe boot fitter” and “tahoe custom ski boot fitting”, were a large focus, as his ideal market is very likely to be searching for these terms.
I hope this article has been helpful and you have a better understanding of our latest website launch, the business behind the website, as well as the strategies we used to make the website unique and increase its traffic. If you’re looking to launch your website, get started with Tahoe Creative Solutions today.