Are you still using the AOL email account for your business that you set up 20 years ago? Or perhaps you’re a long way past AOL, but your business is growing and your emails needs a bit of tweaking?
Times have changed my friend, and with it, so have the rules of business branding. Email addresses are no longer an afterthought but are now front and center in business transactions. With 3.7 billion people using email in 2017, it’s time to make sure your email keeps you competitive and memorable.
That means no more Hotmail, AOL, Yahoo, Gmail, or any other free email places that fifteen year olds are eyeing. And, even if your email is rocking your business world, I’m sure there’s a few tips and tricks you can still learn by reading below.
Let’s Upscale Your Business Email in 3…2…1…
Use a Branded Business Email Address
Your brand is the memorable image of your business, and nothing is as much “you” as your email address. Granted, I’d argue that your website name and its security level are more important than your email, but that trusty inbox is a close second.
If the ending of your email is anything other than @YourDomain, we’ve got problems! Who the heck is [email protected] anyway? But hey, I can 100% feel confident in [email protected] Plus, his business name tells it all, right?! (Although, at this point I may check his star ratings just to see how amazing he really is. You can never be too careful!)
Decide on How to Structure the Email Name
If you’re way beyond the whole Gmail.com email address thing, and you’re looking for a bit more insider info, then this is where it gets juicy.
Now it’s time to figure out what your email should start with. Each of the following email names depends on who checks your emails, how large your company is, and if you want to remain personable.
- If you check your own emails, then it can’t hurt to use your first name ([email protected]). Customers love to feel like they already know the person who will be reading their email, and they appreciate having a reference name when they the office.
- If you check your email but don’t want people to feel too comfortable emailing you (say 100 times a day or you’ll never get work done), then you can opt for the traditional contact email ([email protected]). You can just set the “info” email up to forward to your regular email. The best thing about this is, when people call or stop by the office, you’re not the only person they want to work with.
- If you don’t check your own email, then the traditional contact email ([email protected] or [email protected]) might be best, and you can have that email be a catch-all that’s taken care of by your other staff.
- If your office is quite large and yet you want to remain personal, consider the various combinations of using either the first name and last initial ([email protected]) or using the first initial and full last name ([email protected]). That way you won’t end up with issues when multiple staff are name George, and you only have two three staff members!
Now I hear you thinking, why the heck should I change my email address? But get this…
Did you know that 320% more money is made from welcome emails than through any other type of email? That means changing your email to something more professional will not only change your business brand toward the more professional for future customers, but it gives you a great reason to announce the change with a “Welcome to Our New Brand” email. If you follow it up with a juicy offer, people just can’t resist!
Plus, while everything gets settled over time with the email address updates, you can always forward emails that go to the wrong addresses to your new email so you don’t miss anything.
Give us a shout out and we can help you set up your branded email and get all the tweaking in order so your upscale emails become a well-oiled, money making, machine. We’ll even write your welcome email! We’re that good.