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If you don’t have a responsive website you’re way behind the times. Even though responsive websites are a relatively new development, things move fast on the internet, and as a result people’s expectations of a professional website change often. If you depend on your website for any of your business, or even simple lead generation then your website needs to be up to speed with the latest web trends.

In this article we’re going to explore exactly why you need a responsive website. You don’t have any time to waste.

What Is A Responsive Website?

Have you ever adjusted the size of your browser window and have a website adjust seamlessly to the size of the window. What you were witnessing was the power of a responsive website.

A responsive website utilizes a fluid layout so the proportions of your website adjust themselves based upon the size of the screen it’s displayed upon. That can be very advantageous, as there are a plethora of screen sizes to optimize your website for today, and you’ll want to be sure your website is displayed properly across every single one of them.

Responsive Vs. Separate Mobile Website

Before responsive websites became all the rage it was common to actually have two versions of your website. One to display across desktops and the other to display on mobile web browsers.

Mobile websites are also built for each specific screen size, meaning if a new screen size becomes widely used you’ll have to alter the code, instead of your site adjusting automatically.

A big issue with responsive designs is that they may be more difficult to convert your existing site. Usually, redesigning your site as responsive entails building a new site from the ground up. However, this can be beneficial as a responsive website will stand the test of time much longer than a dedicated mobile website.

However, if price if your main constraint, then having a dedicated mobile website could be cheaper, as you won’t have to re-design your desktop site from the ground up.

Google Favors Responsive Websites

One of Google’s main concerns when it comes to your website has to deal with the authority, trustworthiness, and compatibility issues that may arise between different screen widths. According to Google’s own best practices, they believe that having a responsive website is best.

When you have a separate mobile website you usually implement a redirect, which usually means you’ll have a website that appears different and has different and usually less content than its desktop counterpart.

The quality and amount of content your website contains can greatly influence your authority. In a web landscape that’s increasingly moving towards mobile first, your mobile authority could play a big role in the future of your business.

Overall, responsive websites are going to be the future of the web. Responsive website provide the user with a better overall browsing experience. If you want to continue to do well in the online space we hope that you consider switching to a responsive design.

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