How to build a local visibility baseline before investing in marketing
A step-by-step framework for recording search presence, business information, website paths, and priorities before new marketing work begins.
Category Local visibility
A practical way to assess your local visibility
Before making changes to a website or directory listing, establish an honest baseline. This field note outlines a structured way to evaluate search presence, identifying gaps, and prioritizing actions that move the needle.
What should a local SEO assessment examine?
A useful assessment looks beyond a single ranking. It reviews market context, Google Business Profile, service-area relevance, listings, reviews, landing pages, and conversion paths.