Three checks before rewriting a service page
A short field note for diagnosing relevance, proof, and the next action before changing a local service page.
Category Website conversion
What a service-business homepage needs to accomplish
A homepage is often expected to do too much. A stronger page establishes trust, defines the services clearly, and gives a prospective customer an immediate path to contact.
When a website redesign should start with content
A redesign should begin with information architecture and messaging when visual changes alone would preserve the same unclear service story and weak conversion path.